The Netherlands has adopted a network approach to media literacy. The Dutch government's policy has been to facilitate entrepreneurship and stimulate decentralised media literacy efforts, which are therefore multitudinous and ubiquitous. Many of the 1,100+ network partners offer significant contributions to the advancement of media literacy in the Netherlands in the form of programmes, projects, learning materials, meetings, and so on, and also regarding positive online content. Many of the services also focus on parents/carers and educators.
There are five core partners: 
  1. Netherlands Institute for Sound and Vision (cultural heritage)
  2. National Library of the Netherlands (leading organisation of the library sector)
  3. Stichting Kennisnet (service organisation for ICT in the educational sector))
  4. ECP Platform for the Information Society (network organisation)
  5. HUMAN (independent Dutch public service broadcaster specialising in information, education and culture)
Other key players are:
  • All 153 public libraries of the Netherlands, associated in the Association of Dutch Libraries (VOB)
  • My Child Online (Mijn Kind Online) (media literacy support for parents and education)
  • EYE Film Institute Netherlands (cinematographic literacy) 
  • Cinekid (foundation for the advancement of quality media for children)
  • Media Literacy Schools Foundation (Stichting Mediawijsheidscholen) (network organisation for secondary education)
  • Mediacoach School for Library Professionals (GO Opleidingen)
  • Bureau Youth and Media (Bureau Jeugd en Media) (media literacy support for parents and education)
  •  MiraMedia (organisation for advancement of intercultural media literacy) 
For more information on positive content approaches in the Netherlands, please contact the Dutch Safer Internet Centre (SIC) in the first instance - find contact details and further information here.


Positive Content Gallery

6 items found

  • Screenshot of the homepage of the website


    Country: Netherlands

    Age range: 10-12 years of age

    MediaMasters aims to create awareness among children aged 10 to 12 about potential impacts of (digital) media and social media and how to use them responsibly. It also creates opportunities for c ...

    By Netwerk Mediawijsheid

  • Screenshot from the website


    Country: Netherlands

    Age range: 10-12 years of age

    The youth website is about fun, safe and smart use of (social) media and media literacy - especially for children an ...

    By Netwerk Mediawijsheid

  • Screenshot of the homepage

    Online Masters


    Age range: 8-10 years of age, 10-12 years of age

    Online Masters is a free online curriculum about the digital world for upper secondary education and lower secondary education.

    Online Masters covers four themes: the digital world, crea ...

    By Vodafone/Ziggo and partners

  • Screenshot of Media Ukkie Land

    Media Ukkie Land (Media Toddler Land)

    Country: Netherlands

    Age range: 3-6 years of age

    Media Ukkie Land is a media event/experience (within the museum Netherlands Institute for Sound and Vision - cultural heritage) for children aged 4 to 6 and their parents and/or supervisors. It s ...

    By Netherlands Institute for Sound and Vision/

  • Screenshot of National Media Passport

    National Media Passport (Nationaal Media Paspoort)

    Country: Netherlands

    Age range: 6-8 years of age, 8-10 years of age, 10-12 years of age

    The National Media Passport (Nationaal Media Paspoort) is a teaching trajectory for children aged 6 to 12 years: pupils in primary education receive seven lessons on seven themes, which are retur ...

    By National Academy for Media and Society

  • Screenshot of Youth Cracking Competition

    Youth Cracking Competition (Jeugdkrakercompetitie)

    Country: Netherlands

    Age range: 10-12 years of age

    Youth Cracking Competition (Jeugdkrakercompetitie) is an online information literacy competition for pupils aged 10-12 years. The internet is a huge source of information, and indeed a very usefu ...

    By Library and Developed by Rijnbrink (librarian service and other cultural institutions)